13 Best Social Media Management Software Of 2024.
Find out in our article the best Social media management software of 2024 to automate your social network marketing.
The internet has become the ultimate tool in marketing. With social media networks having millions of users, marketers are always looking for effective ways to market their products.
Social media management software is a type of software that helps businesses in engaging customers using different marketing strategies on social media sites like Facebook, Twitter, Instagram, etc.
It also helps schedule content for future publications, saving time and reducing efforts, making it efficient.
Social media management software helps monitor the performance of social accounts by providing data on how well they are doing.
It also manages all the social accounts for individuals and businesses alike, provides easy scheduling of posts, monitors engagements with content, for example, likes, shares, etc., tracks conversions, monitors engagement metrics like views, reach, etc.
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What are the Best Social Media Management Software and Platforms?
Different types of social media management software are available on the internet. However, it isn't easy to find the best one as fewer reviews are available online.
This article would be perfect for those who wish to buy or upgrade their social media tools. The following are top-ranked and widely used social media management tools.
Here are the best Social Media Management Software and Platforms to consider for your online business:
Crowdfire is a social media management app that can help you grow your brand's Twitter and Instagram following through curated content.
It can analyze your social media presence, engage with targeted users, schedule posts all in one place, making it easier for people to manage their digital presence.
Crowdfire also allows people to eliminate "low-quality" or non-engaging followers/following along with removing inactive accounts altogether.
You get control over how much you want to interact on your socials by selecting what platform atmosphere best fits your business needs. It's easy to get started by adding your user names from your social networks accounts on the home page, logging in with those same credentials, and growing immediately.
Features:
- Manage multiple follower lists at once.
- Track the effectiveness of your campaigns with detailed analytics.
- Gain insights into your audience.
- Easily find and engage influencers, accounts that share the same interest with you.
Pricing:
Crowdfire is available in 4 different plans. It has a free version for basic users, while paid versions provide more features.
Crowdfire Monthly Pricing.
Free: free
Plus : $9.99/Mo.
Premium : $49.99/Mo.
VIP: $99.99/Mo.
Crowdfire Yearly Pricing.
Premium : $37.48/Mo.
VIP: $74.98/Mo.
Crowdfire provides other extra app extensions to help businesses grow their social media presence, including Crowdfire Blogs, Linkedin Lead Generation Cards, Crowdfire Amplify & Lead Generation cards for Pinterest.
Crowdfire has easy-to-use templates already available for you to use to maximize your social media impact, promote trending content and share with relevant audiences.
In addition, the day-by-day tasks are simple enough where even a beginner can start scheduling posts right away without having too much experience in the social arena.
Rebrandly is a marketing tool that helps you to spread your brand awareness. It allows businesses to create, manage and track custom shortened URLs with tracking parameters for increased conversions.
It has simple yet powerful features that help you simplify managing social media sites like Twitter, Facebook, Instagram, etc. You can easily set up different campaigns with tracking parameters to measure the effectiveness of each campaign.
t is simple enough for beginners but has advanced features perfect for experienced social media marketers too.
You can easily schedule posts, join conversations with influencers on Twitter and Facebook, promote content with users who have similar interests, etc.
It keeps all your accounts in one place. It is easier to track everything, share relevant content across all channels at once and measure the effectiveness of your campaigns with detailed analytics.
Pricing:
Rebrandly offers 5 different plans.
Rebrandly Monthly Pricing.
Free : $0/Mo
Starter : $29/Mo
Pro : $89/Mo
Premium : $499/Mo
Enterprise : Custom price
Plans differ in their features, as well as the number of active URLs you can create monthly. Rebrandly provides other app extensions to help businesses manage their social media presence.
Rebrandly Yearly Pricing.
Free : $0/Mo. Annual one-time charge of $288.
Starter : $122/Mo. Annual one-time charge of $288.
Pro : $75/Mo. Annual one-time charge of $897.
Premium : $416/Mo. Annual one-time charge of $4,992.
Enterprise : Custom price
Later is a free product that gives you a visual calendar of your content scheduling plan. It provides a simple, easy-to-use tool where users can easily set up their content plan organized by team members and record the progress of each post as it goes live.
It allows you to track the writer's progress from start to finish, so everyone stays on track with publishing across multiple channels at once.
What makes this social media management software stand out. First, its simplicity and ease of use require no special skills or knowledge.
It's perfect for beginners who would like to try an easier way of managing their Twitter, Facebook, LinkedIn, etc. posts all in one place without having to schedule posts ahead of time.
Pricing:
Later is available in 4 different plans.
Later Monthly Pricing.
Free : $0/Mo
Starter : $15/Mo
Growth : $25/Mo
Advanced : $40/Mo
Later Yearly Pricing.
Free : $0/Mo. Billed yearly.
Starter : $12.50/Mo. Billed yearly.
Growth : $20.83/Mo. Billed yearly.
Advanced : $33.33/Mo. Billed yearly.
These plans allow for a certain number of team members, dashboard views, and social accounts.
It provides other app extensions.
Tumblr and Buffer allow you to manage your Tumblr and Buffer account from one place, making it easier to keep track of everyone's progress relevant with publishing across all channels at once.
Buffer has a simple interface that makes it easy for beginners to use right away without any experience with scheduling posts or managing multiple social media accounts simultaneously. With its intuitive interface, you can publish content across Facebook, Instagram, Linkedin, and other social media platform from one place efficiently.
Buffer provides mobile apps for Android and iOS so you can share content on the go while staying on top of your social media presence.
Buffer also offers browser extensions to help you quickly like, share & schedule posts right from any webpage you're browsing at the moment without leaving it.
Pricing:
Buffer has only two different plans depending on which features, the Free and the Essentials plan.
Buffer Monthly Pricing.
Free : $0/Mo
Essentials : $15/Mo. Per Social Channel.
Buffer Yearly Pricing.
Free : $0/Mo.
Essentials : $5/Mo. Per Social Channel, Billed at $60 year.
Plans differ in the number of team members who can access the account, scheduled posts views, etc. The more team members included in your account, the higher the price.
It provides other app extensions. For example, a buffer for iOS & Giphy allows you to track your analytics directly from your mobile device.
Hootsuite's dashboard is organized in a way that makes it easy to discover new content relevant to what you're interested in & monitor conversations happening on social media sites like Twitter, Facebook, etc.
You can easily set up different campaigns with tracking parameters to measure the effectiveness of each campaign. With its intuitive interface, you can instantly find the information you need, which gives you more time for effective engagement instead of wasting hours sifting through irrelevant data to extract relevant ones.
To help marketers save time, Hootsuite provides other app extensions that allow you to track website visitors directly from your dashboard without having to switch back and forth between separate windows within your browser.
Pricing:
Hootsuite is available in Four different plans. They also have an Enterprise plan. If you're interested, please get in touch with their support team.
Hootsuite Pricing.
Profesional : $19/Mo. Free 30-Day Trial.
Team : $99/Mo. Free 30-Day Trial.
Business : $599/Mo. Request a Demo.
Enterprise : Custom Solutions. Contact For Pricing.
The Professional plan allows for ten social media profiles, one team member & unlimited posts, which can be a problem if you have multiple users working on social media.
The Team plan is perfect for small teams who need additional features like Crowdfire, which provides one-click Instagram and Twitter content optimization, three user account, twenty social accounts & unlimited reports.
Hootsuite offers other app extensions such as Survey that allow you to manage your social media campaign & email marketing efforts together.
Agorapulse provides an intuitive interface that makes it easy for beginners to use right away without any experience with scheduling posts or managing multiple social media accounts simultaneously. With its intuitive interface, you can publish content across Facebook, Instagram, Linkedin, etc., from one place efficiently.
The best part about using Agorapulse is that it puts you in control by allowing you to track everything related to your social media presence.
Features:
- Unified Social Inbox
- Intuitive Publishing
- Social Listening
- Insightful Analytics
Pricing:
Agorapulse is available in 4 different plans which are 'Free'($0/month), 'Pro'($79/month), 'Premium'($159/month) & 'Enterprise package'.
Agorapulse Monthly Pricing.
Free : $0/Mo
Pro : $99/Mo
Premium : $199/Mo
Enterprise : Custom
Agorapulse Yearly Pricing.
Free : $0/Mo.
Pro : $79/Mo. Billed yearly.
Premium : $159/Mo. Billed yearly.
Enterprise : Custom.
The Free plan can manage up to 3 social media profiles. In contrast, the Pro plan is suitable for small businesses with additional features like advanced social media reports & analytics that can help monitor your performance.
Sendible has been around for a while, and they have built themselves a strong reputation in the social media marketing world.
They are a little different from most companies—sensible bills itself as an 'enterprise' company rather than just another agency.
Sendible has clients across the board – from large corporations to small businesses. They've known their ability to build high-quality SMM plans for big brands.
Sendible provides social media tools for paid promotion, scheduling, engagement, content automation, and influencer identification.
They offer a free trial, so you can check out their features before deciding whether to sign up or not.
Sendible is easy to use. It doesn't look as good as Hootsuite, but it's easier to navigate and has all the features you need, including campaign budget tracking.
Pricing:
Sendible is available in 4 different plans which are 'Creator'($29/month), Traction($89/month), Scale($199/month), & 'Expansion'($399/month).
Sendible Pricing.
Sendible Monthly Pricing.
Creator : $29/Mo. Billed Monthly.
Traction : $89/Mo. Billed Monthly.
Scale : $199/Mo. Billed Monthly.
Expansion : $399/Mo. Billed Monthly.
Sendible yearly Pricing.
Creator : $25/Mo. Billed yearly.
Traction : $76/Mo. Billed yearly.
Scale : $170/Mo. Billed yearly.
Expansion : $340/Mo. Billed yearly.
These plans allow for a certain number of team members, scheduled posts views. However, the Creator plan only allows for one team member, which can be a problem for social media managers who manage larger accounts.
The Expansion plan has a broader range of features to suit the needs of agencies & large brands with 15 team members along with increased scheduled posts views.
Social Media management tools are designed to help you manage your social media without logging into every platform you use. Instead, they give an all-encompassing solution to manage all of your social media needs in one place.
Social media management tools are easy to use, and you can customize them to your individual preferences. For example, you could tailor them for one blog post or craft an entire social strategy at once.
Sprout Social's dashboard is considered by many marketers as the best-looking interface among all the other competitors in the market today.
It provides an intuitive interface that makes it easy for beginners to use right away without any experience with scheduling posts or managing multiple social media accounts simultaneously.
You can publish content across Facebook, Instagram, Linkedin with its intuitive interface. From one place efficiently.
The best part about using Sproutsocial is that it puts you in control by tracking everything related to your social media presence so that nothing escapes your radar and ensures the smooth running of your business/campaign.
Pricing:
Sproutsocial is available in 3 different plans which are 'Standard'($99/month), 'Professional'($169/month), & 'Advanced package'($279/month).
Sproutsocial plans
Standard : $89 per User/Mo (Billed Annually) or $99 Month to Month.
Professional : $149 per User/Mo (Billed Annually) or $169 Month to Month.
Adavnced : $249 per User/Mo (Billed Annually) or $279 Month to Month.
The Standard plan is suitable for small business owners, who have all their basic needs catered by the starter plan itself with additional features like Social inbox, campaign tracking & Social Media Analytics, etc.
The Pro plan is for large agencies who need advanced features like multiple user management, integration with other apps, etc.
The Premium package comes along with Priority support which lets your case escalate to the top of the list if it's related to business-critical issues or urgent problems; all plans also come with Live chat support, which provides instant response via live chat anytime during weekdays between 9 am-5 pm EST.
Socialpilot helps you manage all of your social media activities in one place. It enables you to analyze your audience, determine their preferences and take appropriate measures accordingly.
You can also track the activity on your profiles and posts. Using a location tracker, Socialpilot helps you find out where your audience is more active and use this information to make a better social media marketing plan.
This tool also provides you with all the necessary statistics about your accounts, channels, etc. So make use of Socialpilot and start earning dollars today.
Features:
- Social media Scheduling
- Social media Calender
- Bulk Scheduling
- Content Curation
- RSS Feed Automation
- Browser Extension
- White Label Solution
- Client and Team Management
Statistics about SocialPilot:
Recently, it has been used by more than 500 thousand people from all over the world, thereby making it a must-have app for every social media freak on earth.
Recently, it has been used by more than 500 thousand people from all over the world, thereby making it a must-have app for every social media on earth.
Here are some of its features:
- You can connect your different social media accounts and manage them from one panel.
- It provides you with all the necessary information about your audience, enables you to track their actions and take appropriate measures accordingly.
- The user can easily find out where their audience is more active by using the location tracker.
Pricing:
SocialPilot is available in 4 different plans which are 'Agency'($127.5/month), 'Studio'($85/month), 'Small Team'($42.5), & 'Professional'($25.5/month).
SocialPilot Pricing.
SocialPilot Monthly Pricing.
Agency : $150/Mo Billed Monthly.
Studio : $100/Mo Billed Monthly.
Small Team : $50/Mo Billed Monthly.
Professional : $30/Mo Billed Monthly.
SocialPilot Yearly Pricing.
Agency : $127.5/Mo Billed Annually. (Save 15%).
Studio : $85/Mo Billed Annually. (Save 15%).
Small Team : $42.5/Mo Billed Annually. (Save 15%).
Professional : $25.5/Mo Billed Annually. (Save 15%).
Professional plan only allows for one user account, which can be a problem for teams who need multiple social media accounts to be managed.
The Small Team plan has a wider range of features to suit the needs of social media teams, with additional team members coming along with three years of email & live chat support.
Agency is perfect for agencies who need more than ten users, along with five years of email & live chat support, priority customer service, etc.
Once you set up your account with Meet Edgar, you can use their simple drag-and-drop interface to create a library of content.
Everything from images and videos to articles and quotes can be saved into your Meet Edgar library, automatically categorized by topic or media type, then scheduled out at the times that best suit your audience.
In addition to curating content for you, Meet Edgar also provides insight into what is and isn't working in your content strategy. With a few clicks, you can see how individual pieces of content have performed over time, which topics are trending, and more.
All the while, Meet Edgar will be posting for you across many platforms, including Facebook, Twitter, LinkedIn, Pinterest, and Google+. However, Meet Edgar also integrates with many other platforms, including Instagram, Hootsuite, Buffer, and more.
Meet Edgar is also worth noting is that Meet Edgar is fully customizable to fit your needs. For example, you can sort content based on topic or keyword with several filters available.
You can even save certain pieces of content under different categories for different audiences, then send that content out in its unique post.
While automation tools can produce great results, they're no silver bullet and should be used with other tools to optimize your social media presence fully; For example, Meet Edgar can predict when your audience is most active so you can schedule content accordingly.
Pricing:
MeetEdgar is available in 2 different plans which are 'Edgar Lite'($19/month) & 'Edgar'($49/month).
MeetEdgar Pricing.
Both plans provide all the essential features required by small business owners or marketers with multiple social media accounts to manage.
However, the Pro plan is for large agencies who need advanced features like multiple user management, integration with other apps, etc.
Eclincher works for individuals interested in managing their social presence or marketing teams with accounts with dozens to hundreds of clients.
The free version allows users to easily search articles from multiple sources and get a summarized list of articles. It also enables users to monitor their social media presence and get a summarized list of posts from each platform.
The paid version is geared more toward businesses that more efficiently engage with audiences on different social channels.
Eclincher helps these companies keep track of all the comments, likes, and shares of their content on all platforms.
To help users better connect with their audience online, it syncs up the various activities on different online platforms to manage both sides in one place.
It includes responding to or reaching out to customers on multiple websites such as Facebook, Twitter, YouTube, and Instagram (to name a few).
Pricing:
Eclincher is available in 3 different plans which are 'Basic'($59/month), 'Premier'($119/month) & 'Agency'($219/month).
eclincher Monthly Pricing.
Basic : $59/Mo.
Premium : $119/Mo.
Agency : $219/Mo.
eclincher Yearly Pricing.
Basic : $602/yr.
Premium : $1,214/yr.
Agency : $2,234/yr.
The Basic plan only allows for one user, which can be a problem if your agency or business has more than one person working on social media campaigns.
The Premier plan offers features to suit the needs of large agencies or companies with additional team members along with increased scheduled posts views.
Agency is perfect for agencies who need more than six users, with ten years of email & live chat support, priority customer service, etc.
MavSocial is an Award-winning and fully integrated social media, reputational management, and advertising tool for franchises, SMB, agencies.
This platform offers valuable features to help track keywords and terms to identify and engage with specific topics and monitor real-time data to get insights into your social media performance.
Mavsocial also has built-in stock image libraries, intelligent search capabilities, and powerful editing tools.
Pricing:
MavSocial is available in 4 different plans which are 'Advanced'($19/month), 'Pro'($78/month), 'Business'($199/month) & 'Custom' plan.
Mavsocial Pricing
Mavsocial Monthly Pricing.
Advanced : $19/Mo.
Pro : $78/Mo.
Business : $199/Mo.
Enterprise : Custom.
MavSocial Yearly Pricing.
Advanced : $16/Mo.
Pro : $65/Mo.
Business : $165/Mo.
Enterprise : Custom.
The Advanced plan only allows for one user account, which can be a problem if multiple people work on social media.
The Pro plan is perfect for small business owners who only need to manage their business/campaigns' social media accounts smoothly.
Business and Enterprise provide all the features required by large teams with additional team members and five years of email & live chat support, priority customer service, etc.
Falcon.io is a platform that offers an integrated SaaS platform for social media listening, engaging, publishing, measuring, and managing customer data.
Founded in 2010 in Copenhagen with 400+ employees, The company enables its clients to explore the full potential of digital marketing by managing multiple customer touchpoints from one platform.
Falcon.io diverse and global client portfolio includes Carlsberg, Toyota, William Grant & Sons, Panasonic, Coca-Cola, and many more.
With Falcon.io, it's easy to create content for the social media network and manage channels, teams, workflows, and campaigns completely.
Approval flows, and a content pool ensures brand alignment and stellar quality.
Pricing:
Falcon.io is available in 2 different plans which are 'Essentials'($108/per seat,month), 'Full Suite' 'Custom' plan.
Falcon.io Pricing
The Essentials plan only allows for one user account and ten lists, which can be a problem if multiple people work on social media.
Full Suite offers an All-in-one social media management platform. Perfect for teams collaborating on social.
What is Social Media Management Software?
Social media management software is an application that helps manage all the essential aspects of social media, such as scheduling posts, monitoring social accounts, and much more.
It provides end-to-end solutions which help manage your social profiles effectively across multiple platforms such as Facebook, Twitter, etc. It means you don't have to log into each platform and waste a lot of time posting updates.
These tools improve efficiency and productivity and allow you to share and manage your content more effectively than ever before.
What are the benefits of using a Social Media Management Tool?
Social media is one of the most popular ways to engage with current customers and potential ones while building brand awareness.
It is vital to set up and manage social accounts that can be time-consuming, but social media management tools help reduce this time required.
Social media management tools not just let you schedule posts, monitor mentions, and reach out to customers faster than ever before but also gives you valuable insight into how your content is performing and what areas need improvement.
Not only does it help improve your marketing efforts, but it can also help you study your customer's behavior and preferences.
It can be a helpful step before developing a strategy that others may find challenging.
Here are some benefits "Best Social Media Management Software" brings in:
- It provides analytics about competitors' activities on social networks and helps you strengthen your position against them by providing better insights.
- It allows brands to monitor customer satisfaction and make necessary improvements accordingly.
- Help companies engage with customers effectively and build a fan base.
- It helps you engage with customers on various social platforms through similar content simultaneously.
- Customer service is a factor that can help you gain customer retention. It lets brands respond to queries quickly while saving costs and time.
Conclusion.
The Tools mentions above are some of the best social media management software that can help manage across platforms effectively.
They provide additional features and complete solutions that allow you to engage with current customers, monitor activity, and much more.
If you are not satisfied with your existing solution or have no idea how to go about it, consider trying one of the Best Social media Softwares solutions. They are easy to use and practical at the same time.
On a concluding note, social media management tools allow you to monitor customer satisfaction & engagement effectively while saving costs and time.
Feel free to let us know!
Which of the Best Social media Software do you use to boost social media Marketing and Automation?
Which one of these Social media Software and platform are you planning to use, and why?
Let us know by commenting below.