Best Email Marketing Software, Services & Platforms 2021
The best email marketing services, software, and platforms all have different price points and features.

NILSARENA

All email marketing providers are so-called SAAS companies meaning they charge for their service on a monthly or yearly basis, kind like a subscription.

If you stop paying the monthly, fee you will lose access to their software the amount you'll have to pay, depends on how many contacts you have on your email list so the Larger your email list is the more you'll have to pay on a monthly or yearly basis the only exception to this pricing model is send in blue.

They charge based on how many emails you send out per month rather than how many contacts you have on your email list so this provider might be interesting for you.

If you already have a large email list but you send out relatively few emails some of these providers also offer a completely free plan that you can use up to a certain amount of contacts on your email list.

when you go over that contact limit you will have to choose one of their paid plans next to that contact limit most free plans also limit the amount of features that you can use so that eventually you will become a paying customer,

however in my opinion there are some very attractive and capable free plans that you'll be able to use for a very long time until you will have to upgrade and choose a paid plan in my opinion GetResponse and Mailchimp have the most attractive free, plan on the market.

Right now you can use both of these free options to create signup forms build landing pages and send out email broadcasts plus mailer lite is the only free,

Option that you can use to Build entire email automation sequences and Mailchimp has the most attractive contact limit at 2 000 email contacts.

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What is Email Marketing?

A simple email marketing definition is the use of email to promote products or services. Even better, email marketing is a way to use email to nurture and develop relationships with your email subscribers to complete an end goal like a sale.

Email marketing is just one form of digital marketing, which also includes things like search engine marketing, social media, SEO, blogging, etc.

Before email, direct mail was a way to reach consumers in their mailbox. Email marketing takes this strategy online by sending messages to users electronically to their email inbox. Unlike direct mail, email requires a user to opt-in to your email list to receive your messages

What are the Best Email Marketing Software to Consider?

To choose from the best email marketing software, research price, reliability, technical support, template designs, ease of use, deliverability, automation, integrations, and any additional features you need.

The best email marketing software should allow you to design emails easily, segment your list, personalize your messaging, and view analytics reports. And they should most importantly hit users’ primary inboxes.

In the end, email marketing is about sending the right message to the right user at the right time.

Here are my picks for the best email marketing software and services to try this year:

1. Mailerlite

Over 600,000 customers around the world use Mailerlite. They have flexible tiered plans based on the size of your contact list.

They are best known for their easy user interface, responsive email designs, and excellent 24/7 phone support and email support. You can start with their forever free plan if you have less than 1,000 email subscribers.


This free plan has limited features and allows you to send up to 12,000 emails per month.


Upgrading to their $10/month plan gives you access to all features that help your marketing strategy, including a landing page builder, embedded forms, and pop-ups.


With Mailerlite, you can track your email marketing results with a click map and opens by location reports.

Key Features:

  • Live 24/7 customer support via chat and email
  • A powerful and easy to use landing page builder
  • Ecommerce integrations with the top platforms
  • Email surveys
  • Template Gallery
  • Amazing email deliverability

Pricing:

Subscribers
Emails / Month
Monthly cost
1 - 1,000

12000

FREE

1 -1,000

Unlimited

$ 10

1,001 - 2,500

Unlimited

$ 15

2,501 - 5,000

Unlimited

$ 30

5,001 - 10,000

Unlimited

$ 50

2. Hubspot

HubSpot is the most integrated marketing package on the market. Using their email marketing software is one of the easiest ways to design, optimize, and send fantastic looking emails.

They provide a ton of custom features and you can pick and plan and upgrade whether you’re a small business or large enterprise.

When creating an email, you either use one of their pre-made email templates or start from scratch. These templates allow you to add text, images, buttons, dividers, and all different kinds of assets and layouts.

I found their email editor the easiest to use on the market. It’s much faster and more user-friendly than other tools on this list:

Once you’re happy with your email design, preview it based on different recipients, devices, or email clients like Gmail, Apple Mail, and Office 365.

This tool is super useful. Email subject lines, preview text, and the content itself can look very different based on the end user’s email client. These previews ensure your emails look great in any inbox.

Personalization is another strength with HubSpot. Like standard tools, you personalize content based on common merge tags like the recipient’s first name. HubSpot takes it a step further.

You can also personalize content based on a user’s device, list segment, and geographic location. Plus, you can A/B test your subject lines and content to make sure you maximize your email open rates and click rates.

Next, when you’re ready to hit send and publish your email, you can use their Smart Send functionality. This feature allows you to adjust your send time to maximize engagement.

Key Features:

  • Full-featured CRM
  • Automated sequences
  • Mobile optimization
  • Personal calendar to schedule appointments
  • Gmail extensions to track email sends and automate outreach
  • Form builders
  • Inbound lead, email, and ad analytics
  • Phone and email support

Pricing:

Plans
Emails / Month
Monthly cost
Starter

Starts at 1,000

$ 50

Professional

Starts at 2,000

$ 890

Enterprise

Starts at 10,000

$ 3,200

HubSpotis my #3 pick for the best email marketing software for one simple reason: It perfectly aligns your inbound and outbound marketing in the most efficient way possible.

I recommend you get started for free, then upgrade to their Marketing Hub Starter Package for $50/month.

3. GetResponse

GetResponse is an all-in-one online marketing platform to grow your business. They offer email marketing campaigns, high-converting landing pages, and webinar software to help your marketing efforts.

The real standout here is Auto funnel– a tool with 30+ ready-made landing pages, email templates, and sequences to generate sales. And you can choose your end goals.

Whether you want to drive lead generation, product sales, or webinar registrations, Auto funnel is the answer. They’re optimized to nurture your email list and maximize your funnel’s conversion rates:

On the downside, some of their 500 templates look a bit outdated, and they have middle-of-the-pack deliverability compared to others on this list.

However, one of GetResponse’s biggest strengths is its smart automation tools. Using these features, you create multiple advanced conditions to segment your lists automatically. Their drag-and-drop builder is also very intuitive and makes designing high-quality emails a breeze.

Overall, GetResponse is one of the best email marketing tools to create automated sales funnels and landing pages.

You can get started with a 30-day free trial and upgrade to their $15/month Basic Plan. You also save between 18 and 30% with annual plans.

Pricing:

Plans
Email / Month
Monthly cost
Basic

1,000

$ 15

Plus

1,000

$ 49

Professional

1,000

$ 99

Max

Personalized & Flexible

Custom Price

Overall, GetResponse is one of the best email marketing tools to create automated sales funnels and landing pages.

You can get started with a 30-day free trial and upgrade to their $15/month Basic Plan. You also save between 18 and 30% with annual plans.

4. Mailchimp

One of the Biggest Names in Email Marketing (Free – $14.99/month)

MailChimp is one of the biggest names in email marketing with over 1 billion emails sent every day on their platform and over 14 million customers as of 2017.

Their free plan gives users a user-friendly interface and up to 2,000 subscribers and 12,000 email sends per month – more than enough if you’re a small business.

Their free plan includes autoresponders, transactional emails, analytics, and lots of third-party integrations. There’s a free Mailchimp app too for iPhone and Android.

They charge based on the size of your email list, so if you go over the threshold of 2,000, you join their 2,000-2,500 plan at $30/month.

Overall, MailChimp may be the most well known free email marketing service on the market, with over17 million users as of a few years ago.

However, they are down on my list as everyone uses them, but there are plenty of other good options that can create more customized emails.

Pricing:

Plans
Contacts
Monthly
Free

Up to 2,000 Contacts

1 Audiences Included

$ 0

Essentials

Up to 50,000 Contacts

3 Audiences Included

$ 9.99

Standard

Up to 100,000 Contacts

5 Audiences Included

$ 14.99

Premium

200,000 + Contacts

Unlimited Audiences

$ 299

Overall, MailChimp may be the most well known free email marketing service on the market, with over17 million users as of a few years ago.

However, they are down on my list as everyone uses them, but there are plenty of other good options that can create more customized emails.

Automizy is an email marketing platform that is designed to increase your open rates, by giving you all the necessary tools to make your emails stand out in a crowded inbox.

Automizy provides the essential email marketing feature set that includes sending campaigns, building automations, creating forms, managing your contacts.

You’ll get everything you need to reach your email marketing goals, all in one intuitive interface.

When using Automizy, you’ll gain access to proven email marketing best practices to help you increase your open rates with built-in best practices, create email automation, automatically resend campaigns to non-openers, save time with email templates and automation blueprints.

To maximize your email open rates, Automizy provides an email subject line tester so you can get scores for your subject lines before sending them. This feature helps to predict subject line performance based on data from over 1 million campaigns.

Pricing:

Contacts
Monthly Cost
200

$ 9

500

$18

1K

$ 29

3K

$ 49

5K

$ 69

8K

$ 99

10K

$ 119

Custom

Custom Price

Lastly, you can AB test automated emails. Write up to 4 subject line variations and let our AI optimize.

Get started for $9/month and you get access too all features including the user-friendly email workflow builder to map your best-converting email sales funnel.

6. Aweber

Best Email Marketing Software for Small Businesses with Helpful Support (Free – $19/month)

Over 100,000 email marketers use AWeber with features suited best for small businesses. With high-quality email and phone support, plus helpful support articles and videos, you get answers fast and can focus on growing your business.

Like other tools on this list, they offer over drag-and-drop email builders, list management tools, and analytics reports.

With AWeber list management, you can import an email list and create a database from common file types like XLS, XLSX, TXT, CSV, and TSV.

They make it easy to manage your lists with any rules you create automatically. Additionally, with their marketing automation tools, you can create an autoresponder workflow based on actions like email opens, link clicks, site visits, and purchases.

One selling point is their 700 design templates – this compares to 500 with GetResponse and just 80 with MailChimp. Some of their templates look outdated, but some also look great and remind me of high-quality Instagram ads.

They also just released the ability to use web-fonts in addition to standard fonts.

Overall, with the sheer amount of template designs, helpful support team, and knowledge base, AWeber is an excellent choice for small business owners.

You can get started with AWeber’s free plan, which gives you access to nearly all of their features, including unlimited landing pages, sign up forms, automated email campaigns, hundreds of powerful integrations, and award-winning 24/7 customer support.

AWeber’s Pro plan starts at $19/month and is based on the number of subscribers on your list.

Pricing:

Plans
Subscribers
Monthly
Free

0 - 500

Free

Pro

0 - 500

$ 19

Pro

501- 2,500

$ 29

Pro

2,500 - 5,000

$ 49

Pro

5,001 - 10,000

$ 69

Pro

10,001 - 25,000

$ 149

7. Mailigen

Mailigen is a cloud-based email marketing solution that caters to small and midsize businesses across industries including e-commerce, advertising, banking, media, and more.

Mailigen allows users to drag text boxes, images, and other components to design the perfect marketing emails.

The solution provides users with design tools and configurable templates as well as email styles that help users to create and manage their campaigns.

With nine different types of content blocks, you can configure emails with ease, and even add dynamic content with if/or statements:

Another powerful feature is functionality with its open API. Mailigen offers integrations with the biggest plugins out there like Zapier and WordPress.

Furthermore, they integrate with e-commerce platforms and social platforms like Facebook and Twitter.

Key Features:

  • email list segmentation
  • email automation
  • campaign analytics
  • sign-up form builders
  • re-made templates
  • online surveys.
  • Campaign A/B Split testing.
  • Webhooks.
  • Online survey.

Pricing:

Subscribers
Monthly cost

500

$ 10 / $ 8 per month if billed Annually

2,500

$ 25 / $ 20 per month if billed Annually

7,500

$ 50 / $ 40 per month if billed Annually

10,000

$ 60 / $ 48 per month if billed Annually

15,000

$ 84 / $ 67 per month if billed Annually

20,000

$ 104 / $ 83 per month if billed Annually

They offer customized high-volume pricing if you have over 150,000 on your list.

If you’re looking for a strong email marketing service that integrates with lots of apps and has an open API, you can get started today with a 30-day free trial.