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Start with a pre-built template or drag-and-drop editor.
Aweber's support staff is available via phone, live chat & email.
This Aweber review will discuss what Aweber is and how it can help you increase your customer base through its new feature, automated email marketing.
What is Aweber?
Aweber is a marketing tool that helps you grow your customer base. It provides you with the necessary tools and features to help you succeed in email marketing, such as powerful email automation & list building, stats, and beautiful templates. There is no better way to build your brand, generate more sales and improve customer loyalty.
Aweber was founded in 1998 by Tom Kulzer, Dan Kennedy, and Peter Sandeen. It started as a pay-per-click search engine monitor tool that they built out of their apartment.
Aweber is built on PHP and some MySQL. Aweber is also known for being incredibly reliable.
Table Of Contents
Aweber Drag and Drop Builder.
Aweber is known for its Drag and Drop email builder, which can help you create beautiful emails quickly. The drag and drop feature also allows you to update your template without editing each part in the editor window.
Aweber has shown that it is much easier to build newsletters using this feature.
Aweber also provides marketing automation which allows you to segment your emails and create the optimal experience for your customers. This way, you can send targeted messages based on customer behaviors.
Aweber gives you tools to personalize your communications with segments, tags & triggers, which can increase your response rate.
The average deliverability rate for Aweber is 80% which is way above industry standard. To get this achievement, they have been working very hard and have continued to improve their servers over the years, making them faster and more reliable.
Aweber Landing Page Builder.
How to Build a Landing Page with Aweber?
Other Essential Aweber Features.
Aweber's pricing is broken into two plans, the Free and the Pro plan. The Free plan is limited to 500 subscribers and 3000 emails per month.
The Pro plan is billed at $16.15/month billed annually for its lowest plan.
However, there are other different categories based on your subscribership:
There is a simple way to start using Aweber. First, you need to create an account on their website by clicking on 'Sign Up' at the top right-hand corner of the page. After this, you will need to choose your package by selecting either Free or Pro.
Once you have chosen your package, it's time to enter your payment information & billing details which are then saved in your profile for future use every time you sign into the dashboard.
After filling out all of these required fields, Aweber will verify that everything is correct before allowing you access to the system, where you can now start building your email list through opt-in forms.
The most popular competitors include the following:
GetResponse is another alternative for beginners. Who is looking for an easy-to-use email service provider since its free plan comes with up to 300 subscribers.
Which is very generous compared to other companies out there
It does have several integrations, but it lacks in the deliverability department compared to Aweber, which is essential when building your business's credibility with customers.
ConvertKit is similar to Aweber's in that it allows you to create beautiful emails & forms easily without having any prior coding experience. However, there are not nearly as many integrations with third-party applications as Aweber has made it a pretty basic option overall.
Sendinblue has plenty of features. But, unfortunately, its free plan allows up to only 1000 subscribers, which isn't ideal for businesses that want access to more robust options.
It also doesn't have many integrations either, making it difficult for users to take advantage of other apps & platforms.
MailChimp is one of the most popular email marketing services due to its ease of use & extensive integrations like Shopify, BigCommerce, Magento, and more.
However, it does have fewer features than Aweber, so you cannot do as much for your business with this option.
Automizy has many features similar to Aweber's, making it for users looking for an email marketing solution. However, it lacks some of Aweber's more advanced features, like landing pages, mail merge, and autoresponders.
Integrations are one of Aweber's main selling points over some competitors. These are connections between your email service provider and other apps & platforms.
For example, you can connect MailChimp to Shopify so that any time a customer purchases your eCommerce store; their email will be added to your list on the backend of the app without having to do anything else yourself since it is all automated.
Aweber is very often used by eCommerce businesses to collect emails from their customers before or after purchase. This way, you can create an additional opportunity to connect by signing up for their list.
Not only will this allow you to provide them with discounts & offers in the future, but it also allows you to build trust by reaching out to them to ensure that everything went well with their transaction.
Professional templates: The templates provided by Aweber are very professional-looking, with layouts that look good and work well for marketing purposes.
Mobile responsiveness: Another great thing about these templates is mobile responsive, which means that they will look just as good on a mobile device as they do on a desktop computer.
A/B testing: With the free plan, you can run A/B tests with your email campaigns which are not something that many other companies offer for users on their lower-tiered plans. In addition, it allows you to make small changes like subject lines and images to determine what results in more opens & conversions for your business.
Landing page builder: Aweber also offers a landing page builder which allows you to create high converting web pages without having any coding skills.
Choose a template, edit it as you see fit, and then publish it so that anyone can access it.
Integrations: Aweber has numerous integrations, which means that you will have an easier time finding the right tools to use with your email list. It gives you more options & makes it easier to get started.
Split testing: Split testing is another feature included in the free plan that allows you to send out two different versions of your email content or subject lines and then compare the results to see which one performs better for your business, sending you valuable data for future campaigns.
Subscriber growth tracking: If you keep track of things like social media followers, website visitors, etc., Aweber can help by giving you insights into how many new subscribers are added to your list each day/week/month, etc. It allows you to better monitor growth with your business and gives you more information about how many new customers are finding you.
Mobile apps: Aweber also offers mobile apps for iOS (iPhone) & Android (tablet & phone), which is not something that most email service providers provide for users with free plans.
Autoresponder messages: Autoresponders are emails sent automatically after a particular event happens, such as signing up or buying from you on an eCommerce store. With Aweber, these can be customized based on the user's actions to take specific steps within your brand's platform.
No drip campaigns: Drip campaigns are meant to automatically send out emails at specific intervals (weekly, daily, etc.) for a set period (such as 30 days) and can be used for things like customer retention & lifecycle marketing.
Unfortunately, Aweber doesn't offer this option for users with the free plan, making things difficult if you try to set up a marketing strategy.
No RSS-to-email: RSS-to-email automatically sends out an email whenever a topic or website is updated with new information, and users rely on these types of emails to stay up-to-date with everything that is happening.
Aweber doesn't offer this integration for free users, which means you'll have to send these types of emails manually.
Tracking: No click & open tracking, If you want to know how many people are clicking on links within your emails, you will need to use a third-party tool like HubSpot or get started with one of Aweber's paid plans.
Aweber offers support through email, phone & chat, which is helpful if you're trying to resolve an issue with your account. In addition, Aweber's support staff is available via phone, live chat & email.
They are located in the US, and they are available Monday-Friday, 9 AM-5 PM at 1-877-293-2371. They also have a LiveChat bot where you can leave a question and receive a response within no time.
Aweber is an email marketing tool that can help you grow your business through automation and other features available in its plans.
This email service provider is great for users with smaller lists & budgets, but if you have a large inventory or are looking for tools to help you do more, Aweber may not be the best choice.
Feel free check out our article on Best Email Marketing Tools for 2021.
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