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As competition for leads and sales grows, sales teams and business owners need a better way to track customers through every stage of the buyer journey.
This is where CRM software comes into play.
Customer relationship management (CRM) software aims to nurture these customer relationships across your channels, ensuring an excellent experience for customers, and ultimately guiding them down the sales funnel.
CRM tools help manage and improve company interaction within a database by leveraging email marketing, lead generation, and marketing automation.
To make your decision easier, I ranked and reviewed the best CRM software based on features, integrations, sales capabilities, marketing tools, support, pricing, and more.
Let’s get started.
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What is the Best CRM Software?
Table Of Contents
After using a ton of different CRMs across numerous tech companies and testing both small business CRMs and enterprise CRMs, here are my top picks for the best CRM software.
Here are my best CRM Software to consider for your business:
HubSpot CRM is a full-featured marketing suite, with its CRM software being their most popular offering.
HubSpot CRM is great for sales professionals due to its great features and time-saving tools. It’s also a strong option for marketing teams with the ability to capture, track, and grow leads within a database.
They offer a 100% free version of their software, with the ability to upgrade and get access to their entire suite of marketing tools.
Key Features :
- Email and Lead Nurturing– You can send free, personalized emails, and track your results with built-in analytics reports.
- Contact Organization and Management– You can connect your email inbox to their CRM and automatically sync and organize your contacts in one place.
- Over 300 Integrations– Easily connect your existing tech stack to get more functionality out of the tools you’re already paying for.
- Live Chat and Chatbots– Help customers faster with support tickets, productivity tools, and instant chat capabilities.
- Sales Pipeline Data– Sales leaders can view their entire sales pipeline with insights into sales activity and individual performance.
Pros :
- A free plan that you can upgrade at any time.
- Integrated with their sales and marketing suites, which include live chat, landing pages, email marketing, ad management, document management, and more.
- Free email marketing and list segmentation.
- A team email and conversations inbox for access to all messages in one place.
- A great form builder to capture lead information.
- Ad management tools to track ROI across paid campaigns on Google, Facebook, Instagram, LinkedIn, etc.
Pricing :
HubSpot CRM has a free plan that offers a lot of great features to start with. You can then choose to upgrade to one of their paid plans:
- Starter ($40/month): All features of the free plan, plus additional forms, up to 50 email list segmentations, $1k in ad management, 10 reporting dashboards, and limited conversational bots.
- Professional ($800/month): All features of free and starter, plus 2,000 email list segmentations, $10k in ad management, 25 reporting dashboards, and full chatbot features. This plan also opens up additional features like phone support, content strategies, an SSL certificate, and a blog.
- Enterprise ($3,200/month): All features outlined above (with higher-tier options), plus user roles, event-based segmentation, predictive lead scoring, API calls, multi-touch revenue attribution, webhooks, and more
With Zoho CRM, you can get a 360-degree view of your business, track essential sales and marketing opportunities, and increase conversion rates. With more than 150,000 customers globally, Zoho CRM is one of the most popular tools on this list.
Key Features :
- Advanced CRM Analytics– Integrates your data and derive actionable insights.
- AI-Powered Sales Assistant– Zoho helps sales teams and representatives make decisions based on customer profile and detect anomalies.
- Performance Management– With features like gamification, reporting, sales forecasting, and territory management, you can make the best out of your small business spendings.
- Sales Enablement– Helps you generate price quotes and access sales scripts.
- Process management– Enables the team to chart out every step of the sales process with sales builder and processing rules.
Pros :
- Omnichannel customer support via phone, live chat, email, and social media.
- Provides high-level automation.
- Highly customizable.
- More than 100 thir