Best CRM software to track your customers and grow leads and sales.
As competition for leads and sales grows, sales teams and business owners need a better way to track customers through every stage of the buyer journey.
This is where CRM software comes into play.
Customer relationship management (CRM) software aims to nurture these customer relationships across your channels, ensuring an excellent experience for customers, and ultimately guiding them down the sales funnel.
CRM tools help manage and improve company interaction within a database by leveraging email marketing, lead generation, and marketing automation.
To make your decision easier, I ranked and reviewed the best CRM software based on features, integrations, sales capabilities, marketing tools, support, pricing, and more.
Let’s get started.
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What is the Best CRM Software?
After using a ton of different CRMs across numerous tech companies and testing both small business CRMs and enterprise CRMs, here are my top picks for the best CRM software.
Here are my best CRM Software to consider for your business:
HubSpot CRM is a full-featured marketing suite, with its CRM software being their most popular offering.
HubSpot CRM is great for sales professionals due to its great features and time-saving tools. It’s also a strong option for marketing teams with the ability to capture, track, and grow leads within a database.
They offer a 100% free version of their software, with the ability to upgrade and get access to their entire suite of marketing tools.
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HubSpot CRM has a free plan that offers a lot of great features to start with. You can then choose to upgrade to one of their paid plans:
With Zoho CRM, you can get a 360-degree view of your business, track essential sales and marketing opportunities, and increase conversion rates. With more than 150,000 customers globally, Zoho CRM is one of the most popular tools on this list.
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All three paid plans, the ‘Standard,’ ‘Professional,’ and ‘Enterprise’ cost $12, $20 and $35 per user per month (billed annually). Zoho CRM also offers a freemium plan for up to 3 users.
Freshworks is an AI-based CRM for lead scoring, email activity, email capture, and so forth. One of its most prominent features is that it provides a 360-degree view of your business.
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Freshsales offers four plans, starting from $12 up to $79 per user per month (when billed annually).
Salesforce is one of the most famous names on this list and has more than a million users worldwide. It’s a cloud-based CRM software that caters to all the branches of a business, including sales, service, marketing, analytics, and more.
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Salesforce offers a variety of products; therefore, the prices may vary. However, the subscription plans start at $25 per user per month, and the most expensive plan costs $1,250 per user per month (both billed annually). You can also get in touch with them for a customized plan.
Nimble is an excellent, albeit simple CRM software tool, that works within the G-Suite inbox or Office 365. It allows you to update contacts, access company & contact insights easily, and manage deals from within your workflow, among other impressive features.
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There is only one plan available. The price is $25 per month (billed monthly) and $19 per month (billed annually).
Pipedrive is a sales-focused CRM that uses AI to automated repetitive tasks and manage leads and sales. They currently support over 90,000 customers and over $24 billion in deals have passed through their platform.
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NetHunt CRM works collaboratively with your Google account and all other applications. It brings to you all the familiarity of the G-suite, along with all the CRM functionalities.
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Nutshell CRM is a comprehensive, cloud-based software aimed at solving a multitude of business process problems. It’s a holistic tool capable of handling all facets of a business CRM and perfect for keeping detailed records. It uses an Amazon Web Services (AWS) platform.
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Insightly is a modern CRM platform that can help you grow your business faster by building lasting relationships with customers.
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Engagebay is a cloud-hosted CRM that integrates all business processes and functions like sales, marketing, and finances on to a single platform. On top of that, the software primarily focuses on automation for maximum efficiency.
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Pipeline is an intuitive, cloud-hosted, all-in-one CRM software that is ideal for small and medium businesses. It has excellent features with a focus on sales and employee empowerment.
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Agile CRM is an all-in-one CRM with a focus on automation of your marketing and sales while pooling them on to one platform. It is a cloud-based SaaS service that is also one of the most affordable software around.
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Adsoup is a multi-platform CRM software with a focus on streamlining communications between your business and clients. It is most suitable for sales and can be very useful for small and medium-sized enterprises.
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Keap offers a wide range of features to help small businesses better organize their contact data so they can deliver great service. Through its plethora of marketing tools, Keap's platform keeps your customer information organized and your sales team's daily work in one place. This creates a less cumbersome and repetitive experience for users, allowing more time for you and your team to move through sales tasks seamlessly. Keap's all-in-one sales and marketing software is designed to be easy to use for entrepreneurs and startups.
January 2021 : Keap released a native integration to Zapier. The Zapier integration library of more than 2,000 applications, including Shopify and Facebook, is included in all of Keap's plans and can be accessed by going to the Integrations page in the Keap app. According to Keap, no additional download or installation is required to access the integrated apps.
True to its name, Buddy CRM acts as a small business's CRM BFF for establishing and keeping customer relationships.
It starts by giving you all the information you need about customers before you even contact them, so you're always prepared for a sales call or meeting. Buddy CRM also gives you at-a-glance looks at the status of your business throughout the sales cycle, so you can pinpoint hot leads, identify where and why sales are lost, monitor KPIs and track team activities from a single screen.
It also comes with a free mobile app, so you can take Buddy CRM with you wherever you go.
Need more flexibility in your CRM software? Maximizer is an all-in-one CRM solution that is completely customizable to cater to your business's unique needs.
In addition to offering three robust CRM tools – sales management, marketing automation and customer service – the software also gives you a choice of using the cloud-based version of the software or an on-premise version hosted on your own servers.
Sage CRM is an all-in-one solution that lets you do more with your CRM. In addition to contact and lead management, Sage CRM offers targeted marketing, email marketing, social CRM and more.
It also comes with a built-in customer-service portal to help you deliver excellent customer support. And if you use Sage ERP, Sage CRM integrates seamlessly for even better sales acceleration.
If you want a truly comprehensive CRM solution, check out Snapforce. This CRM software eliminates the need to use multiple tools to manage your business.
In addition to core CRM features, Snapforce offers cloud-based file storage, calendars and event management, email syncing with your email client, and case management via a ticket system. It also comes with a complete call center software, so customers can reach you with a simple phone call.
eWay-CRM is a CRM add-in for Outlook, and it's available on iOS and Android. The software offers a free plan, a monthly subscription plan and a lifetime license.
What is a CRM Software?
It’s a platform that connects your different departments, from marketing to sales to customer service, and organizes their notes, activities, and metrics into one cohesive system.
Every user has easy, direct access to the real-time client data they need. This not only allows for unparallelled coordination across teams and departments, but also makes it possible for businesses to provide their customers with something extra ordinary: personalize, one-to-one customer journeys.
Compare that to the limited functionality of old analogue and legacy systems, and you have something with the ability to revolutionize the way you connect with customers.
You can’t define CRM software without taking into consideration SaaS and cloud computing, both of which work together to allow CRM platforms to be available wherever a user has internet.
Because of these technologies, cloud-based CRM software can grow and scale with your business, so every company, no matter the size, can benefit from a CRM-software based system.
Feel Free to Check out Our Post on Best Email Marketing Software, Services and Platform.
Which one of these CRM Software are you planning to use, and why?
Let me know by commenting below.